adidas is the brand with the Three Stripes, the icon.
From the stadium to the streets. From the courts to the catwalk. With a rich history in performance and passion for sports, adidas is always striving to be the best. Teaming-up with top athletes and influencing artists, the brand brings together innovative technologies with eye-catching design.
Founded by Adi Dassler, who handcrafted sports performance shoes, adidas has grown to become a world player. Historical models and silhouettes are brought back to life by adidas Originals. Every year new technologies are developed, tested and launched to help athletes perform their best. With 1000s of products in-store and online adidas showcases its sports and street-wear.